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Progressive Insurance Automotive X Prize - Diesel X Prize

The Quest For 100-MPG Automobiles
From the January, 2010 issue of Diesel Power
By Jason Thompson
Photography by X Prize Teams
PIAXP Logo
The official goal of the Progressive Insurance Automotive X Prize (PIAXP) is "to inspire a new generation of super-efficient vehicles that help break our addiction to oil and stem the effects of climate change." To accomplish this, the organizers have set up a prize of $10 million to be split between three vehicle categories, including mainstream ($5 million), alternative class side-by-side seating ($2.5 million), and alternative class with tandem seating ($2.5 million). According to the PIAXP's 65-page rule book, the contest is supposed to be simple to understand, technology-neutral, and most importantly, able to get the masses excited about super-efficient vehicles. The contest balances many competing interests and is intended to bring newcomers into the automotive field, while at the same time requiring competitors to have a business plan to manufacture, sell, and service at least 10,000 vehicles per year.


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