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2011 Ford F-250 Super Duty: Daily-Driven Trendsetter

Baja 1000 Tough, with Everyday Comfort

Text By Jason Thompson, Photography by Jesse Rohr

Jesse Rohr is the U.S. Sales and Marketing Manager for MBRP Exhaust. His ’11 Ford F-250 Super Duty was modified so it could help him get the job done. Work requirements of the Ford include being able to drive 20,000 to 30,000 miles per year to the various diesel shops and events across the country, running the Baja 1000 as a support vehicle, and looking good since this is a rolling billboard for the company. Pickup truck aesthetics have definitely changed throughout the years. For example, take a look at a cover of Petersen’s 4-Wheel & Off-Road from the ’70s. In this era, huge trucks were rare, and most people rode on 33-inch-tall tires. A feature in Four Wheeler from the ’80s and ’90s will highlight even bigger tires, taller suspension lifts, and neon pinstriping. These types of trucks were strictly built for off-roading at 4x4 jamborees and winning trophies at car shows.

Truck Trend
In the past few years, the trend has changed again. Here’s a look at today’s cutting-edge modified pickup that can do it all. The main trend today is the increased popularity of the diesel engine. This key enabler turned the one-trick-pony of yesterday into a multifaceted vehicle able to tow heavy loads long distances and outrun Corvettes. Remember, all this performance comes without the fuel economy penalty associated with a gas engine.

By Jason Thompson
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