Jesse Rohr is the U.S. Sales and Marketing Manager for MBRP Exhaust. His ’11 Ford F-250 Super Duty was modified so it could help him get the job done. Work requirements of the Ford include being able to drive 20,000 to 30,000 miles per year to the various diesel shops and events across the country, running the Baja 1000 as a support vehicle, and looking good since this is a rolling billboard for the company. Pickup truck aesthetics have definitely changed throughout the years. For example, take a look at a cover of Petersen’s 4-Wheel & Off-Road from the ’70s. In this era, huge trucks were rare, and most people rode on 33-inch-tall tires. A feature in Four Wheeler from the ’80s and ’90s will highlight even bigger tires, taller suspension lifts, and neon pinstriping. These types of trucks were strictly built for off-roading at 4x4 jamborees and winning trophies at car shows. Truck Trend In the past few years, the trend has changed again. Here’s a look at today’s cutting-edge modified pickup that can do it all. The main trend today is the increased popularity of the diesel engine. This key enabler turned the one-trick-pony of yesterday into a multifaceted vehicle able to tow heavy loads long distances and outrun Corvettes. Remember, all this performance comes without the fuel economy penalty associated with a gas engine. This diesel-powered office features Recon LED dome lights, Husky floor liners, and an H&S Mini Maxx tuner (located above rearview mirror). This diesel-powered office features Recon LED dome lights, Husky floor liners, and an H&S The wheels are 20x10-inch BMF S.O.T.A.s, and the tires are 35x12.50x20 General Grabbers. Today’s modified pickups are much more subtle than the neon-airbrushed and chromed suspension rigs from the over-the-top ’80s. The ride quality, fuel economy, and interior comforts have improved immensely since back then, too. Today’s modified pickups are much more subtle than the neon-airbrushed and chromed suspens Recon mirror lights accentuate the blacked-out theme. We’re living in the good old days of Ford diesels right now, because this is the most capable diesel F-250 ever built. We’re living in the good old days of Ford diesels right now, because this is the most capa For increased visibility while riding through the desert at speed, Jesse added an HID headlight conversion from Retro-Solutions. For protection, Addictive Desert Designs created the front prerunner bumper that holds Rigid Industries 20-inch (amber) and 40-inch (white) LED lightbars. To complete the clean look, the grille shell was color-matched and the grille insert was sourced from T-Rex. For increased visibility while riding through the desert at speed, Jesse added an HID head Where in the past we were accustomed to seeing 8-to-12-inch lift kits—this modern-day rig gets by with a 2 1/2-inch Icon Vehicle Dynamics leveling kit. The result is better driveline and steering angles. Icon’s Stage 5 kit comes with an adjustable track bar, steering stabilizers, and steering stabilizer bracket. The result is a reported 50 percent increase in wheel travel. Where in the past we were accustomed to seeing 8-to-12-inch lift kits—this modern-day rig The Icon Vehicle Dynamics Piggy-Back 2�-inch shocks come with remote reservoirs. The dual-rate coil springs offer a smooth ride and a lifetime, no-sag guarantee. In order to keep proper caster alignment, the Icon suspension kit comes with alignment cams. The Icon Vehicle Dynamics Piggy-Back 2�-inch shocks come with remote reservoirs. The dual- The rear bumper was made by Fab Fours. These tubular four-link radius arms replace the factory stamped steel versions and were made by Precision Metal Fabrication. These tubular four-link radius arms replace the factory stamped steel versions and were ma The rear suspension also got Icon shocks. By Jason Thompson Enjoyed this Post? Subscribe to our RSS Feed, or use your favorite social media to recommend us to friends and colleagues!